What’s New in Facebook Business Pages?

Facebook made some major changes to the Business Pages. The following list includes the major changes and how to take advantage of them for your business.

  1. The tabs are gone and replaced with links found underneath the profile photo.
  2. The latest photos you post replace the tabs at the top of the display area. The most recent photos that you post to the Wall of a Page you administer, or photos you tag your Page in, will appear here. This area will not include any photos posted by people who like your Page.
  3. The profile picture size has changed from 200×600 to 180×540. Take a good look and ensure your company image is what you originally intended, then make any needed changes.
  4. Business page admins can now log in as a Page. When you are logged in as the Page you can like and post as the Page. You can also opt to receive notices and emails for the Page. This new feature significantly extends the options available to promote your page.
  5. Mutual connections: When people visit your Page, they will be able to view friends who also like your Page, as well as other Pages that both they and your Page like.
  6. New Wall filters are available. Pages now have two publicly visible Wall filters-“Posts by Page” and “Everyone.” When viewing a Page Wall with the “Everyone” filter, the most engaging posts will appear at the top (i.e., posts will not appear in chronological order). Page admins will be able to view additional filters that include “Most Recent” and “Hidden Posts.”
  7. Finally, the official retirement date for FBML is March 11, 2011. Existing Page tabs using FBML will continue to run, but no new ones will be allowed. The previously announced transition to iframes takes over as the development option.

Make your plans quickly for this update. You can opt in at any time until March 11, when the changes become mandatory.

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