Social Media for Your Business or Not?

Local online marketing is done using multiple methods, one being Social Media. Social media is growing exponentially. As a business owner, you may want to capitalize on this exponential growth. However, before you jump in it’s well worth your time to do some brainstorming and planning to figure out what you want to accomplish from using social media.

Using social media is marketing and like any marketing campaign you to create a plan. You need to determine what you want to accomplish as a result of using social media.
Ask yourself the following questions: Do I want to:

  • Engage clients in conversation and interact with them?
  • Create community?
  • Perform market research on my product or service?
  • Get people excited about my product or service?
  • Obtain more clients?
  • Get more visitors to my website?
  • Create brand awareness?

This is a good time to document what you know about your clients. Ask yourself:

  • Who is my ideal client?
  • What is he or she interested in?
  • Do they hang out online? If so, where? Do they use Facebook, Twitter, Digg, Linked In?

If you don’t know where they hangout online, do some research. Get accounts on the Social Media sites and start observing and see if you can find your clients. What groups do they belong to? What are they talking about? What value can you add to the conversation?

Perform searches on keywords for your product, service, or industry and find out if there is enough activity around your product or service to spend your time engaging in the conversation. If there isn’t, then don’t waste your time and energy on something with low or no return on your time. If you think there’s enough related conversation in the industry then perhaps you could start a community around a specific topic and become the expert online for your industry.

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