Local Online Marketing–How to Determine if You Need a Facebook Business Page

Local online marketing can help grow your business using social networking. Facebook is social networking site experiencing phenomenal growth. The question is how to use Facebook to help grow your business? One way is to create a Facebook Business page. Before moving forward with Facebook, answer the following questions to determine if your business is conducive to a Facebook Business Page.

Ask yourself the following questions:

  • Do you already have a community of followers? (email or mailing list)
  • Do you have repeat customers?
  • Do you have customers who rave about your product or service?
  • Can you provide gift certificates to customers?
  • Can you provide coupons to customers?
  • Can you ask questions and obtain customer involvement?
  • Does your product create ongoing interest to your customers that they would want to connect with your business?
  • Can you create a community with the interest in your product?
  • Can you create a buzz around your product or service?
  • Are you willing to devote the time and energy it takes to promote and engage your customers on a regular basis?

These are key questions to ask yourself before you build a Facebook Business page. Facebook is about community, interaction and the need to be heard. If your customers don’t have a need for information or don’t ask questions about your product, then perhaps it’s not worth your time. Types of businesses that do well with Facebook Business pages include: restaurants, retail, grocery stores, food services, service businesses, and fitness organizations.

Facebook Business pages require consistent input and management. You can do this yourself or hire a company like ours to manage it for you. Give us a call and find out what we can do for you.

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