Mobile Marketing Statistics to Consider

Mobile marketing is going to boom in 2010 and beyond. It is going to replace many forms of advertising and local businesses will reap many of the rewards. Google has pledged to put a lot of time and money into Mobile marketing. We all know what happens when Google engages. We need to pay attention and figure out how to get engaged and make it work for our local businesses.

Mobile Marketing Statistics

  1. More than 89% of the handsets operating on wireless carriers’ networks are capable of browsing the web. CITA
  2. Wireless users in June 2010 was 93%. CITA
  3. According to a 2010 Pew Internet survey, 72% of all teens — or 88% of teen cell phone users — are text-messengers. Teens make and receive far fewer phone calls than text messages on their cell phones. CITA
  4. The global mobile retail market is expected to top $12 billion by 2014. Juniper
  5. Smartphones and browser-equipped phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then. Gartner
  6. Redemption rates for mobile coupons are 10x that of mail or newspaper distributed coupons. Borrell Associates
  7. One-third of all Google searches via mobile pertain to some aspect of the user’s location. Google Representative
  8. 36% of smarphone users are interested in receiving grocery coupons. Compete
  9. 29% of smartphone users are interested in receiving a barcode they can scan on their phone. Compete
  10. Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices. Mercatus LLC

These statistics are impressive and an indicator that mobile marketing is on its way. We are excited about helping local businesses make mobile marketing a reality. Give us a call or send us an email and ask for a free consultation on how to get into mobile marketing.

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