Mobile Marketing: 5 Reasons You Need a Mobile Site

Mobile marketing is one of the fastest growing markets on the Internet. All you have to do is look around and you will see people using their phones for more than just talking on the telephone. Let’s look at some of the statistics, just in case you haven’t heard about the growth of mobile.

  • The U.S. Mobile Social Media Audience grew 37 % in 2011. In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobiles device, an increase of 37 % from the previous year. The majority of Mobile Social Networkers reads posts from brands. Source: Efficient Frontier

comScore Statistics include:

  • Facebook, Twitter and LinkedIn posted mobile growth of at least 50%.
  • More than half of Mobile Social Networkers access sites on almost a daily basis.
  • 70% of Mobile Social networkers posted a status updated while on their mobile device.
  • More than half of Mobile users likely interact with brands.
  • There are 90 million smartphone users in the U.S.
  • In September 2011, 38% of all smartphone owners shopped on their phones, including comparing products and prices, searching for coupons, taking product pictures, or locating a retail store. Source: comScore

Keeping the above statistics in mind, here are 5 additional reasons for creating a mobile site.

  1. Online spending keeps growing. Mobile spending will eventually be a bigger part of the online spending mix. Are you going to tap into the mobile use explosion? Are you going to be ahead of the curve or play catch-up?
  2. Google is ready to go mobile. Google is gearing up for the mobile explosion. They are tweaking their algorithms to accommodate mobile. They know it’s going to be big and want to be prepared to deliver the best user experience possible. Presently 7% of searches are done from a mobile device. The predication for 2012 is 22%. Source: Efficient Frontier
  3. Google is using speed, format, and relevance to rate mobile sites. Google can see the speed, spiders can check the formatting, and relevance is determined by page content, keywords, and bounce rate. If users don’t stay on your site for very long, your site’s bounce rate will be high and for Google, this translates into an irrelevant mobile site. What happens when a mobile user finds your site today? If it is simply a smaller version of your main website, it probably is not mobile friendly in the eyes of Google. Test your site out and see what it looks like on a mobile device. If users have to zoom, to read the text, then Google does not see it as a well formatted site.
  4. You want to stay current with marketing trends and technology to meet the expectations of your target market. Your potential and current customers expect to find you on their mobile devices. If you’re not, you may be viewed as obsolete.
  5. You want your main website to rank high in the search engine results as well. Google looks favorably on websites with optimized mobile sites.

There are a lot of mobile site builders out there right now and all are looking for the edge to be the one to lead the pack. There are a number of things you need to keep in mind when creating a mobile site, but that is a topic for another blog.

We can assist you in building your mobile site. Call or send an email to us and we can educate you on the process. Now is the time to get ahead of your competition.

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