Local Online Marketing: 7 Essential WordPress Plugins

Local online marketing gives you great results when you use the essential WordPress plugins. There are hundreds of WordPress plugins in use and everyone has their own top list of favorites. This is not an endorsement, but my suggestions based on my practical experience for the essential WordPress plugins for your blog and online marketing efforts.

Google Analyticator


Google Analyticator adds the necessary JavaScript code to enable Google Analytics to log onto any WordPress website. This eliminates the need to edit your template code. Google Analyticator also includes several widgets for displaying Analytics data in the WordPress administrative dashboard and on your website. This is the essential plugin for tracking and reporting your online internet activity.

All in One SEO Pack


The Search Engine Optimization (SEO) plugin is used on many WordPress websites. This plugin optimizes your website so that search engines can locate your website and display it in search results. This plugin allows you to easily address a variety of on-page search engine ranking factors from one convenient place. Titles, descriptions, formats, keywords, and many other features are easily managed from one screen.



Akismet comes with your WordPress installation. Akismet automatically checks the comments on your blog and scans for spam left by visitors. This plugin automatically identifies and isolates spam so there is no need to implement any tracking devices. You need an API key to activate this plugin that you can get from WordPress.com

Sexy Bookmarks


Don’t worry about the name, SexyBookmarks has proven time and time again to be an extremely useful and successful tool in encouraging your readers to actually submit your blogposts to numerous social bookmarking sites. When your followers share your blogposts this creates backlinks for your website, which increases your page rank.

XML Sitemaps


The XML Sitemaps plugin for WordPress automatically generates XML Sitemaps for your site and notifies search engines when they’re updated. Sitemaps are a way to tell search engines about pages on your site that they might not otherwise discover. Creating and submitting a Sitemap helps make sure that search engines know about all the pages on your site, including URLs that may not be discovered by the search engines’ normal crawling process.



The Mobile web is reality and your website needs to be compatible. Smartphones represent more than 20 percent of the US handset market and it is growing. RBC estimates mobile search could grow from 9 percent of all queries this year to 20 percent by 2012. This plugin allows you to instantly and effortlessly transform your website into a mobile paradise. Whenever a mobile user accesses your website a pleasant looking lighter version designed specially for mobile devices is presented.

WordPress Database Backup


Last, but not least; WordPress database backup creates backups of your core WordPress tables as well as other tables of your choice in the same database. This is your essential insurance policy against a host failure and loss of data. It happens and you have to be prepared for the worst. Establish a regular backup schedule and stick with it. Don’t forget to test the restoration process as well. It does you no good to have backups, if you can’t use them to restore your website to full operation.


There are hundreds of other free plugins available, including several alternatives to this list, but with this list of essential plugins your WordPress website will be on the path to being a top performer.

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