5 Mobile Strategies That Increase Revenue

Mobile marketing strategy and use of mobile devices is on fire and you want your business to be a part of it. The trend is clear; people are switching to mobile devices to perform local searches for products and services. If your business is geographically dependent then the number of people searching for you business is going to be higher than other types of businesses.

Now is the time to think about how you can use the mobile marketing boom to your advantage. Start thinking about how you can use mobile marketing strategies to attract new clients, retain existing clients and grow your revenue stream. The following list contains a few strategies that you can get up and running quickly.

5 Mobile Marketing Strategies
Continue reading 5 Mobile Marketing Strategies That Increase Revenue

How to Select a Mobile Website Solution

Mobile websites are the new frontier for marketing. Your customers are ready for it, are you? The number of people using a mobile device to search for and buy products online is growing exponentially. Local information seekers are action oriented and 40% of all local searches are performed on mobile devices. The question is not if you need a mobile website, the question is when will you get one, before or after the rest of your competitors?

Most companies’ websites are not mobile optimized. To determine if your website is mobile optimized, simply use a Smartphone and type in your website address. If you see a smaller version of your website that is impossible to read without enlarging the screen, then your main website is not mobile optimized nor is it Google friendly.

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Mobile Marketing: 5 Reasons You Need a Mobile Site

Mobile marketing is one of the fastest growing markets on the Internet. All you have to do is look around and you will see people using their phones for more than just talking on the telephone. Let’s look at some of the statistics, just in case you haven’t heard about the growth of mobile.

  • The U.S. Mobile Social Media Audience grew 37 % in 2011. In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobiles device, an increase of 37 % from the previous year. The majority of Mobile Social Networkers reads posts from brands. Source: Efficient Frontier

comScore Statistics include: Continue reading Mobile Marketing: 5 Reasons You Need a Mobile Website

Lookupbook Reviews: Internet Reputation Management

I wrote a blog post about  Lookupbook Publishing earlier this year.  We first became aware of them when we were retained by a client with a handyman business listed as a bakery in lookupbook.com.  The company was unresponsive to us as we tried to resolve the issue.  To solve the problem, we created a campaign and got positive and accurate listings for his business ahead of the erroneous Lookupbook.com listing in the search results.

Several readers have researched and highlighted significant issues with lookupbook.com the company and posted comments with specific references.  I’m going to focus on the remedies available and what you can do to correct incorrect internet listings for your company.

Five steps to getting your internet listing under control:

  1. Continue reading Lookupbook Reviews: Internet Reputation Management

Google Places: Moves to Negative Option for Local Business Listings

On October 13th, Google announced significant changes to how Google Places information will be managed. Essentially, third parties will be afforded the opportunity to make changes on any business in Google Places whether it is claimed by the owner or not.

According to the official announcement for the change, Google is introducing a streamlined process for updates to potentially incorrect listings. In instances where data such as the business hours, address, or name of a location are submitted, “the organic listing will automatically be updated and the business owner will be sent an email notification about the change.”

Google also announced they are working with third party partners and making changes to the web-crawler to obtain up-to-date data about businesses in support of automatic updates.

Anyone, this includes customers, competitors, or employees will also have the option of updating a business listing on Google Places, claimed or not.

Continue reading Google Places: Moves to Negative Option for Local Business Listings

Sales Success for Small Business

I would like to welcome our sales success training guest blogger today, Paul Figueroa, the founder of Peace Enforcement LLC. Paul is an expert trainer, coach, and regular keynote speaker on topics such as building self esteem, conflict resolution, motivation and inspiration. I caught up with Paul while he was preparing to deliver a sales training module to Zee Medical, a wholly owned subsidiary of McKesson Corporation.

Paul is going to share a few quick keys to sales success for small business owners.

Successful people and successful sales people create and sustain positive habits. These habits help them work through various challenges that present themselves. Challenges and daily bumps are normal, unless you make them a big deal.

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Mobile Marketing Trends

Mobile marketing, are you tracking the latest trends and the impact on small business? This weekend I read the summary of the new study on SmartPhone consumer trends in the U.S. from Market Authority, Inc.  The study finds that nearly 6 out of 10 SmartPhone owners look for a business without knowing the specific name.

Here are some key findings from the study about SmartPhone users:

  • Three-quarters of Smartphone users search for a local business using their phone (either by specific name or by category)
  • Nearly 8 out of 10 consumers with a SmartPhone send text messages
  • SmartPhone users are 2 times more likely to text than non-SmartPhone owners
  • Younger consumers are 2 time more likely to text (using either a regular cell phone or a SmartPhone) than older consumers.
  • Consumer with SmartPhones visit Facebook over 50% more often than non-SmartPhone users in a given month

Continue reading Mobile Marketing Trends

Local Online Marketing: Facebook Zip Code Ad Targeting

Local online marketing is going to get more targeted with Facebook. It’s been a couple of weeks since the debut of Facebook’s zip code ad targeting capability and early reports are casting some doubts about the accuracy of the data. Several sources are reporting significant discrepancies with selected zip codes.

During a session at the recent SES San Francisco search and social marketing conference, data collected by ad testing system optim.al showed that Facebook’s estimated addressable audience per zip code was considerably different from what the census data says is the case (see below).

Rob Leathern, CEO of optim.al’s parent company XA.net, used the cities of Fremont and Pleasanton in Northern California as examples. Leathern said Facebook gives the addressable audience in the Pleasanton Zip code of 94566 at about 808,000. The U.S. Census says it’s closer to 41,000, less than 5 percent of Facebook’s figure.

Continue reading Local Online Marketing: Facebook Zip Code Ad Targeting


Local online marketing is critical to your business success and directories can help, most of the time. Here is a quote from Lookupbook (a directory service) website: “Lookupbook helps new business owners launch their business startup by providing free new business listings, timely business startup news, and new business directory advertising that enables prospects to easily find your new business.”. They use information from the various states new business listings to populate their free online business listings for businesses less than one year old. Sounds like a great service for new businesses, but is it?

Let’s look closer!

Continue reading Lookupbook

6 Reasons Business Owners Should Buy an iPad 2

You’re not the early adopter, but you can’t help but be caught up in the buzz about the new Apple iPad 2, along with all of the competing tablet producers shouting out their benefits trying to carve out a space. It reminds me of a pickup basketball game on the playground with all of the competitors jumping up and down hollering pick me, pick me, I want to play, too!

You’re wondering, is this product really for me?

Is there any value for a small business owner?

Why should I buy one?

Here are a few tidbits to help you with your decision. My 6 reasons a small business owner should buy the new Apple iPad 2. Continue reading 6 Reasons Business Owners Should Buy an iPad 2